I have decided to do a piece of audience targeting so that when I have to make my advert I can try to make it as specific as I can to a certain type of person. by doing this it allows me to make choicessuch as who to have as actors in our advert and also using correct costume, mise en scene and the right music so that it appeals to them.
What I Learnt:
From doing this piece of audience targeting I have given myself an idea the type of person that I am going to aim my advert towards. We are going to aim for mostly males around the age of 18 to about mid thirties. The person will be interested in getting the best out of their body and have a healthy active lifestyle.
Rob,
ReplyDeleteYou have struggled a little bit with this entry. There are some things that I think could be improved:
- You have a giant title slide and yet there is not so much information on the subsequent slide, this appears odd
- Your comments on higher/lower class are clumsy, I would remove these altogether and focus on age and gender only
- There is not enough depth on either gender here. It would be much better if you went and found some statistics/data on energy products and who takes them/how much, etc
- The images that you have used are too small. Again, you get much more credit for original photos - why don't you make the effort to go to the gym and see if you can get permission to take some of your own photos of male/females working out/exercising, etc
- You use the term 'there' incorrectly when you mean to use 'their'
Mr Bird