Why I did this:
I have analysed this ancillary task so that I have an idea on how to fit in advertising around a programme, so that when I make mine I can use some of the techniques that I have found out. In this case ford have advertised their cars to fit in to football which is the programme that is going to be shown following the sequence. From doing this I have learnt that it is good to use cut a ways and to try and show your product in as many different settings as you can whilst linking it to the programme that you are advertising on. The cutting has to be fast to allow this as you only have around a 30 second time period to show your product.
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