I am going to do some audience research for my advert. By doing audience research it will allow me to see what our target audience like to see when they watch adverts, what adverts stick and adverts that they dislike. We will also try to find out what channel they watch the most and this will give us a better idea of what type of programme to sponsor in our opening sequence as our ancillary task.
We set about doing audience research by making a questionnaire. We then found people around our college that have an interest in sports or going to the gym, as this is the type of person that our advert is going to be aimed at. This would give us the best idea when it came to making our adverts because we could make one that suited our target audience. A copy of a blank questonnaire is above.
Once we had all of our questionnaires filled in, we looked at the results and tried to find out popular channels and their favorite advert, hopefully by doing this we can evaluate the type of advert that people enjoyed to see if they were funny adverts or if they were more serious and set our advert around what we have seen. Below is a filled in questionnaire and a table of some of the results.
What I learnt: from doing this piece of research I have been able to find out what my specific target audience are looking for in adverts by looking at their favourite adverts are. we can then try to base our adverts on what appeals to them for example if comical advert are popular we could try to make ours comical although it might not work for a protein shake as its not as conventional for them to include humour.
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