Institutional Research

In this piece of research I will be looking a the institution WCRS. By doing this I can find out about the company and how they make adverts. In our course we will be playing the role of this company in that we have to make the advert so by learning what they do to make a successful advert i'm hoping it can help me make mine. I will be looking into what types of adverts they make and how they are funded

Above is one of the most famous adverts they have done. It was an advert about the launch of Sky's new channel "Sky Atlantic".

What I learnt:
From doing this piece of research I have learn't that making an advert is a very professional business. Adverts can be made by a professional company such as WCRS and they have to make the requirements of what the company like sky need. Therefore when making our advert we will try to make it look as professional as we can, making sure that we have a clear message in both of our adverts and that they are similar enough that when people view them on television they know it is our advert.